The Elf on the Shelf is a children's picture book, that was written by Carol Aebersold and her daughter Chanda Bell back in 2004. Chanda Bell and her mother were having tea when Chanda shared her idea. Carol thought it was a wonderful idea and she recruited her other daughter Christa to help with sales and marketing as she had some marketing experience. The three of them worked hard over the next three years promoting their self-published book.
The picture book tells a magical Christmas story with lovely illustrations is written in rhyme and includes a little poseable boy or girl scout elf. The story explains how Santa Claus knows who is naughty and who is nice. Santa sends his scout elves to hide in people's homes so they can watch what each chosen household gets up to. The scout elf waits till everyone in the house is asleep and flies back to the North Pole to notify Santa of who has been good and who has been bad. Every morning the scout elf has to fly back from the North Pole and hide somewhere different before the household awakes.
Scout elves only get their magic by being named and in the back of each book, there is an opportunity for families to do this. As a family, you must think of a name for your scout elf and write the name along with the date of adoption. When the scout elf is named he or she will receive its special Christmas magic, which allows it to fly to and from the North Pole. The book explains that you can talk to your scout elf and he will listen but the scout elf mustn't be touched as it will make the magic disappear.The Elf on the Shelf states, "There's only one rule that you have to follow, so I will come back and be here tomorrow: Please do not touch me. My magic might go, and Santa won't hear all I've seen or I know."
The story ends on Christmas Day when the scout elf has to leave to stay with Santa for the rest of the year, but he will return again next Christmas season.
It is easy to understand how The Elf on the Shelf has won so many awards as it is loved in our household and Christmas would never be the same without our Alfie elf.
Here are some photos of our Alfie elf.
Our little elf is such a flirt!
He is great at making things!
He likes to move around!
He is a bit of an adrenaline junkie!
Alfie loves to visit his friends and play with all our toys!
He is such a clever elf!
Alfie's favourite superhero is Spiderman!
He was very proud of my little boy Zac for winning a trophy!
Last year he got both of my children a lovely Christmas present that he left for them to open on the morning of Christmas eve!
He was sat on the presents holding a little note with tiny writing. The note said that because my children had been so good, Santa was going to let them cuddle Alfie and spend his last night with my little boy Zac. He said it was ok to take away his magic because Santa said he could catch a lift back to the North Pole with him when he dropped off our presents!
This was the best Christmas present for my little boy ever, I will never forget his excitement and the way he carefully held his Elf for the very first time!
The History of The Elf on the Shelf.
2008-The Best Toy Award by Learning Express.
2008-Book of the Year Award from Creative Child Awards
2008- National Best Books Award sponsored by USA Book News.
2010- finalists for the 2010 Ernst and Young Entrepreneur of the Year.
2011- The University of West Georgia’s spotlight award.
2011-The book was aired on CBS as a 30-minute animated TV show, An Elf's Story.
2012- The Elf on the Shelf made its first appearance in the Macy's Thanksgiving day Parade.
2012- The Young Alumnus of the Year award from Reinhardt University.
2013- The Elf on the Shelf hit the #1 spot on the USA Today Bestsellers List.
2013- Another book was released by the family called The Elf on the Shelf, A Birthday Tradition. This book looks great too and it offers instructions for inviting a scout elf to visit for a child's birthday party and describes how the elf decorates a chair for the child.
2014- two supplemental birthday products were released: The Elf on the Shelf Birthday Countdown Game and The Elf on the Shelf Birthday Chair Decoration Kit.
To date, The Elf on the Shelf® has sold over 6 million copies in North America.
The book contains traditional type illustrations and is illustrated by Coë Steinwart.
Check out the Elf on the Shelf website it includes online games, colouring pages, elf products to buy and so much more.
We love our Alfie elf and will treasure him forever!
I have written this review and blog post on my own terms and have not been paid to do so. The elf on the Shelf toy and book was purchased by myself in 2012.
If you have any Elf ideas I would love to hear about them, please send them in the comment bar below.