WeII myself and my family have been busy making YouTube videos recently and I was horrified when I watched myself on finalisation. The lights had emphasised every blemish and wrinkle on my face and I looked awful.
My husband who is a professional photographer had used the correct lighting and the video was great on his half, but my normal everyday makeup had made me look a hundred years old!
Here is a list of tips that I have gathered from professional makeup artists to soften my skin and hide blemishes.
The camera never captures makeup and colour in quite as much vibrancy as is visible in real life.
Apply more makeup than you normally would in real life.
If you want a subtle makeup look in your photos, you still need to really exaggerate the makeup you’re applying, because it will not show up as strong through the camera.
Light bouncing off makeup changes the way it looks and makes it look less dramatic than it really is.
Be sure to apply and keep checking makeup under the same type of light you plan to use.
The best light to apply makeup under for photography is natural light.
If the makeup looks good in natural light, it will look nice in almost any other light.
The quality of lighting will also affect the look of the makeup.
Soft light will help smooth out details and texture, while hard or directional light will bring out any details and texture in an image.
If you plan to use directional lighting (such as side light), you need to make sure the foundation and concealer cover well enough to keep your skin looking smooth.
Emphasise texture on your lips or eyes, in order to draw more attention to those areas in your image.
Use some directional lighting to bring out the texture of the eye shadow or lip colour. If you choose to keep these areas looking smooth, you would want to use softer light and keep the lighting more to the front of you.
Start with a base of moisturiser and primer, so that all of the other makeup will go on as smooth as possible, this will reduce the editing you’ll need to do later to hide wrinkles or imperfections.
If you have red skin, use a green tinted primer or concealer to counteract the red and save you more time editing skin flaws.
The products you use should be matte to avoid adding any shine to the face, although you can use a small amount of lip gloss to add some shine to your lips to make your lips look full and attractive.
Avoid using products with SPF the ingredients can often make the face look shinier in images.
The eyes are the focal point, so you need to make sure the makeup really exaggerates the eyes, the bolder the colour, the more defined your eyes will be.
If you normally wear brown or grey mascara and eyeliner, bold black will look much better.
Use two or three coats of mascara to make sure that the eyelashes will be visible.
Use an eyebrow pencil to fill in the eyebrows, fuller brows look much better on camera than very thin ones.
Use three shades of eye shadow, even if the colour you choose is neutral. Sweep the middle shade all over the lid and lower brow bone, dab the lighter colour at the inner corner of the eye and apply the darker colour just in the crease between the lid and the brow bone. This method creates depth and will make the eyes really stand out.
Blending is key to great eyes, use a brush to apply each colour and then another brush to blend the edges of each colour so that they're no abrupt lines of any shadow colour.
Buy specific eye shadow primer, lightly apply it all over the lid and brow bone before you start applying eye shadow. It extends the wearing time of eyeshadow and makes the shadow colour look much more vibrant and intense. Do NOT use regular primer on the eyelid; make sure you buy a primer that is specifically made to be used on eyelids to avoid skin reactions!
When choosing eyeshadow colours you want to complement your eye colour and emphasise your eyes. For blue eyes, choose a warm tone to balance the cool blue. Champagne, golden brown and peach are good choices. For brown eyes, most colours will look nice, since brown is neutral and will not clash with the shadow colour. In particular, purple, bronze and navy work well. For green eyes, plum, pink and reddish browns are good options. For hazel eyes, grey, pink and dark purples will bring out the eye colour.
False eyelashes are another option for great eye definition. Choose a full set if you want true drama or choose individual lashes if you want a more natural look.
For blush, highlighter and eyeshadow, you have the option of powder or cream products. The powder is the better choice since it is fairly easy to blend. If you have some experience with blending colour on your face then experiment with cream products, which typically are a bit longer wearing, but they take a lot of work to get the colour blended into the skin.
Always use the best quality makeup that you can. Cheaper makeup products may look cakey on the skin or even get crease marks in them, which can make the skin appear wrinkly.
Keep the concealer, powder, lip colour and lip gloss handy for touchups, reapply powder to ensure your face does not appear shiny at any time.